People have “sensory associations” due to brand-specific scents, and sports brand Nike has found that a store with a good smell can increase the purchase desire of potential consumers by 80%, and can also make consumers stay for 20% more time.
Fragrance smell belongs to the “olfactory” experience of the five senses; The sense of smell has a direct pathway to the central limbic system.
The limbic system contains brain structures such as the hippocampal gyrus and amygdala, which support a variety of functions such as mood, behavior, and long-term memory.
Therefore, the sense of smell has the effect of triggering strong emotions and memories.
In recent years, scientists have discovered that the human brain’s decision to be happy in the moment is also determined by the limbic system. As a result, consumer behavior is unconsciously influenced by smell. It has also become the most popular fragrance economy at present.
How do you create a flavor that’s unique to your brand?
Three hotels with different orientations are provided to illustrate:
A business hotel with young, simple and fashionable demands is recommended as a fresh tone of light and elegant plants; For resort hotels with the feeling of home as the main appeal, it is recommended to have sweeter warm floral and fruity notes; For hot spring hotels that give people a sense of relaxation and comfort, we recommend more relaxing floral and woody notes.
When you think back to our time at Disneyland, what are the memories and environmental flavors that you have left behind?
As soon as you enter the street of American Town in the park, the smell of candy, muffins, and popcorn not only reminds people of childhood, but also wants to immediately run to buy a bag of candy to eat?
