In the daily life of Europeans and Americans, especially the French, the use of perfume in fragrance products is like choosing daily clothes to show personal character and taste of life. Looking back on the origin of perfume to the development of the perfume industry to represent the luxury symbol of French and British fashion brands, the purchase of perfume is exclusive to royalty and elites in history, and it can be associated with the British and French luxury brands to become a representative of fashion taste under the promotion of British and French luxury brands. Queen Elizabeth II ascended the throne in 1952 and the 60th anniversary of her accession to the throne in 2012, the queen chose to wear Floris London’s perfume, and in 2013, Queen Elizabeth II’s diamond jubilee, Prince Harry and Meghan’s wedding of the century is also the choice of this century-old, British royal certification of the top perfume brand, founded by Juan Famenias Floris in 1730, in the perfume industry is the oldest by the British royal love of the Floris brand, in the brand’s entire history, it has received 17 royal warrants, and is still the only designated fragrance brand of the Queen.
The fragrance in the fragrance industry is the first Chanel N°5 perfume with the exclusive use of royal nobles to promote more mature fragrance technology, and the fashion industry brand has joined the fragrance industry to make the formula and fragrance more diversified. Translated from the representation of social status to the self-refined taste of fashion people, boutique fashion and luxury brands convey brand value through planned marketing strategies, and when the use of fragrance has crossed the consumer value of the brand communication with consumers when the price of the product has been crossed, the fragrance industry has gradually transformed into one of the necessities of consumers’ style symbols in daily life.
Among them, it is not difficult to find that the use of spices (tastes) covers the whole world, earth and people, and has gradually become a part of our daily life, from the aroma of fresh toothpaste in the morning, the aroma of morning bath, to the aroma of a cup of mellow coffee to start our day. Before going out, put on your own style logo perfume, the smell of fragrance is so inseparable from us, how do we live a good taste of personal taste ritual life!
Welcome to trace the fragrance from the land
Hsuan Ri Fen, a Taiwanese fragrance brand, will plan a series of fragrances (from origin to perfume), fragrance healing and fragrance desire, rational and sensual, to fragrance (home fragrance style) with Taiwan’s original fragrance horse.
Reference: A Study on Innovative Marketing in Taiwan’s Fragrance Industry from a Consumer Perspective Chen Xuanliang (2022)
