2024 DesignBIZ Fest
Hsuan Ri Fen: A leader in the olfactory economy, integrating design into every moment of life At the DesignBIZ Fest 2024, Hsuan Ri Fen will once again demonstrate its leadership in the olfactory economy. As a top fragrance brand deeply rooted in Taiwanese culture, innovation and design, Xuan Rifen is not only a representative of […]
Follow the giants on a journey and listen to the stories told by the horses!
Speak with a picture
A few days ago, I received an invitation to a course, and the goal is: to confidently say that the sensory feeling of fragrance essential oil is to be able to say a good fragrance. How to solve this problem? First, what is the word “good” that is said well? It is to say the […]
Olfactory Marketing Developments and Trends
Brand expert Martin. Martin Lindstrom points out in “Buying the Senses, Believing in the Brand”, 75% of human emotions are generated by the sense of smell. Only 50% of a person’s memory of a photograph is left after three months, but the accuracy of recalling the smell is as high as 65%. Why does the […]
Pseudo going abroad followed by fragrance artists to make perfumes _ summer green, simple Nordic
In the bright summer morning, the dew on the tips of the grass leaves on the park trail can always smell the fresh green grass aroma, this perfume called _ summer green land, morning green means to think, green fresh and woody smell, the most impressive is the brightness and hope, grass, citrus for the […]
The presentation of a sense of ritual is not an appearance, but an internalized attitude (II)
#林道探索 (libut hansum) After tasting the tribal lunch, a group of people set foot on the Shuanglong Forest Road, which guards the Bunun people, and the guide reminds the tourists to slow down and walk leisurely in the forest road. In the ecological forest canopy forest, you can feel the afternoon sun becoming much gentler. […]
The presentation of a sense of ritual is not an appearance, but an internalized attitude (Part I)
The purpose of this course is to upgrade the industry, and the edible spices that have been cooked by the Bunun people for generations are refined through the science and technology to refine the fragrance base of the Ma Yue perfume. Through the combination of tribal tourism and industry, we plan an experiential travel itinerary […]
Summer-exclusive Mojito mint and lime cool scent
“Please give my lover a Mojito, I love reading her drunken eyes. And my coffee, I don’t have too much sugar, the world is already too sweet because of her.” Jay Chou’s Mojito summer drunken and brisk tune made me feel like I was on the streets of Havana, Cuba, and my body swayed to […]
I’m not spraying perfume, it’s the air of the forest!
In the scorching heat of the Dragon Boat Festival, it is best to go into the primeval forest to escape the heat. Leaving the busy city, if you pretend to be in the embrace of the forest, turn a corner along the forest road, your eyes will suddenly open up, and the tip of your […]
The fragrance economy is current, tailor-made exclusive pleasant aromas
People have “sensory associations” due to brand-specific scents, and sports brand Nike has found that a store with a good smell can increase the purchase desire of potential consumers by 80%, and can also make consumers stay for 20% more time. Fragrance smell belongs to the “olfactory” experience of the five senses; The sense of […]
