With the advent of the post-epidemic era, brands rely on olfactory marketing to deploy in advance!
Smell is not only the taste of the senses, but also affects the emotions and memories of customers, and affects their purchasing behavior. Martin Linsstrong, an international brand master, pointed out in “Buying the Senses, Believing in the Brand” that 75% of people’s emotions are generated by the sense of smell, and people’s memories of […]
Smell comes from the smell, and the taste is the intangible business card of the brand
We are often attracted by the smell of the café, stop to buy a cup of coffee, sit in the corner of the café for a short break, smell the aroma of coffee, taste the mellow coffee, and feel this moment. The taste and aroma attract us to this café, and this experience will become […]
Traveling with the taste, flying freely and relaxing the body, mind and soul are the most pleasant aromas in memory
Where I am now; The next moment that catches your eye is the green forest path, following the aroma of sweet orange to this camphor tree-lined avenue, crisp hazelnuts and fresh jasmine are the elves of the city, accompanied by herbs and moss to present a vibrant earth, the most perfect and pleasant woody image […]
Let consumers smell and think of your brand
Recently, everyone has been wearing masks all day, what can make you impressed? The answer is “taste”: what does it taste to impress? During this wave of epidemic prevention, we deeply realized that we can breathe “forest”, and we long for the fresh and good taste of nature, which is one of the happiest things. […]
Exploring the Power of Plants, Fragrance Helps You Feel Good (Part II)
During the epidemic prevention period, masks and alcohol have become the standard when going out. In addition, natural essential oils, which are both antibacterial and soothing, are an indispensable choice for both defense and taste. As for which essential oils have an antibacterial effect? Which essential oils make us feel good? Let me guide you […]
Exploring the Power of Plants, Fragrance Helps You Feel Good (Part I)
Feeling uncomfortable in your ears lately? Is it not yet afternoon and you are groggy, with a heavy head and a dull cheek? Or even inexplicable emotions and stress one after another? Due to the impact of the pneumonia epidemic in Wuhan, wearing masks has become a part of daily life. When using a mask, […]
Introduction to Fragrance Art – Scope and Development of Fragrance Art – 2; Fragrance Art Trends and Perfumer Development
A modern trendy fragrance Fragrance has been a part of our life, in recent years, the fragrance is fresh, the smell of relaxation is particularly loved by consumers, many brands are more popular in the fashion circle, the brand makes the aroma simpler, many popular flavor ingredients are only 2-3, the smell characteristics are intertwined […]
Introduction to Fragrance Art – Scope and Development of Fragrance Art – 1; Fragrance, perfume development trends
The origin of perfume The word perfume is derived from the Latin word perfumum, which literally means “to penetrate the smoke”. Excavated in 2003 on the eastern shore of the Mediterranean (Italy), the remains of a perfume factory dating back 4,000 years were found in these records of ancient civilizations. the civilizational origins of perfume; […]
